How to audit all your blog & business content for quality, consistency, and accuracy
Yay, it’s almost the new year! Heading into a fresh year is always exciting—it’s a time for reviewing, goal setting, and planning. (While everyone else is shopping, we're planning! Ah, the life of a business owner. We wouldn't have it any other way, though, right?)
It’s also the perfect time to take a close look over all the content associated with your business to check it’s still working its hardest for you.
We’re all guilty of writing something, sticking it on the website, and then forgetting that it exists—and that it might need to be updated. This old content can hurt your business, particularly if it’s giving website visitors incorrect information.
By conducting a content audit, you can also maintain the professionalism of your brand by ensuring that all your content meets high standards and follows the same guidelines.
@@Audit all your blog and business content with this easy-to-follow guide.@@
What content do you have?
The first step is to consider what content you need to include in your audit. You should audit anything associated with your blog or business that is available on your website or to your email subscribers, or that you use regularly (e.g., with clients). That might include:
- blog posts and articles
- website copy, including opt-in pages
- automatic emails and email sequences
- content upgrades and lead magnets
- client material, like agreements or information packets.
Make a list of all the content you need to audit so you don’t forget anything.
What do you need to do in your audit?
Once you know where you’re looking, you need to know what to look for and do with your content. I suggest making another list of all these things.
One of the best steps for your content audit, if you have the time, is to take another look over your writing. I recommend using a proofreading checklist (create yours using this blog post as a guide or get my help to create one) and a style sheet (learn about those in this blog post). The proofreading checklist will help you check for errors you commonly make in your writing, while the style sheet will help you ensure you’re consistently making the same choices across your writing.
Check your voice
As someone who writes content for your blog and business, your voice will always be evolving, because your blog and business are both changing constantly, and you are growing as a person. Take this opportunity to check that all your content matches the way you want your readers to see you and your business. Does one of your year-old blog posts sound negative, while you’re trying to be more positive now? Consider rewriting it. Does your about page still capture who you are as a blogger and business owner?
Are all your blog posts formatted the same way? Earlier this year, I went through all my blog posts to ensure they all included an on-brand image, two click-to-tweets, calls to action (if applicable), and the same formatting in terms of headings and spacing.
Then, to make my job easier when I’m copying my blog posts from Word to Squarespace, I created a basic Word template to write my blog posts in. If you’re interested in using that, you can download it here (no sign-up required; it’s a pretty basic document, but you might be able to use it or create your own template from it).
Using this template means I don’t have to worry about things like spacing or double-checking that I’ve included every element of my blog post when I publish it, because I know that if I’ve followed the template, it’s all good. I’ve also made this document a Word .dotm template so when I open Word, it opens as an untitled document. Handy!
Update calls to action
Particularly if you run one-time events (like webinars) and include calls to action for them in blog posts, lead magnets, and your website, you’ll want to check that none of those are still lying around. They’re a waste of space—they could be advertising an evergreen lead magnet instead of an event that’s already taken place. Probably worth checking that all your links work, while you're at it.
Add/remove/update other stuff
I’m willing to bet there’s other stuff you need to add, remove, or update somewhere in your content. For example, one of the things I’m about to do in my own audit is add ConvertKit subscription forms to every blog post (ugh). This means I can more effectively track how my blog posts are performing, and I can get rid of my clunky Squarespace/Google Drive/Zapier/ConvertKit subscription automation.
Somewhere in your website, you probably have a reference to a service you’ve retired or updated, an email address you no longer use, a strategy you no longer recommend… the list goes on. This is your chance to check that stuff.
Auditing all your content may be time-consuming, but it’ll be worth it! Are you including anything else in your content audit? Let me know in the comments.
@@ How to audit all your blog & business content for quality, consistency, and accuracy.@@