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Four common writing mistakes on bloggers’ Pinterest images (and how to avoid them)

Four common writing mistakes on bloggers’ Pinterest images (and how to avoid them)

For bloggers and small-business owners, Pinterest is an essential marketing platform. It’s loaded with potential for putting your content in front of your ideal reader and client—and then getting them to share it.

But I have to admit that one of the things that turns me off clicking a blogger’s Pinterest image is when it contains a writing error. It just doesn’t bode well for the rest of the blog post!

If you’d like to avoid turning your readers off before they even get to your post, I’ve taken one for the team and spent a couple of hours scrolling through Pinterest (well, not such a chore, I suppose…) to find out which writing errors were the most common in bloggers’ images. Here they are.

@@Are you a blogger using Pinterest? Don't make these writing mistakes on your images.@@


Reason why

Using ‘reason’ and ‘why’ together is not a grammatical error, but it’s so common in Pinterest images that I had to include it in this list. ‘Reason why’ is redundant, and unpadding your writing is always a good thing. Besides, when you’re cramming words into a Pinterest image, you want to cut anything that doesn’t need to be there so it doesn’t take up space.

Here’s how to get rid of ‘reason why’.

Original title: 10 reasons why you should write daily

New title: 10 reasons you should write daily

New title: Why you should write daily

Easy peasy.


Spelling errors & typos

You’re putting this image out into the world to represent your brand and your writing. Double-check the spelling! Everyone makes mistakes, and sometimes those mistakes will be on Pinterest images—but please, please just look over your image again before you post it. Once an image makes its way onto Pinterest, it seems to be quite difficult to get off the internet—do you want that to happen with a blog post image where you’ve misspelt ‘blogging’? Probs not, hey.

If you find that you produce images with spelling errors or typos on them, there’s a simple solution—find someone who’s willing to help. There will be someone who can step in and look over your image before you post it.

You could:

  • hire an editor (they could look over your blog posts and your Pinterest image at the same time!)
  • find a proofreading buddy
  • message your images to a friend who doesn’t mind
  • post in a Facebook group and ask if anyone wants to swap images regularly.

The small amount of effort that goes into any of these steps is well worth it to avoid looking unprofessional in your marketing.


Capitalising random words

Capitalisation (and how confusing it can be) is one of the main reasons I highly suggest developing a style sheet for your brand. You can find out more about developing a style sheet in this blog post. When you have a style sheet, you know exactly when to capitalise and when not to.

If you have a style sheet and rules to stick to in your brand, then you’re not going to end up capitalising random words on your Pinterest images for no reason.

This is what I mean: 10 reasons you should Write daily

There is 0% of a reason to capitalise ‘write’ in that sentence, and yet things like that pop up on Pinterest all the time.

In my opinion, the easiest thing to do with Pinterest images is to either:

  • Capitalise the first letter and any proper nouns (i.e., names, places). Contrary to popular belief, you don’t need to capitalise words in titles! I think this is the best option—minimal capitalisation is the way that the writing world is heading, and it looks clean.
  • Use all caps. This can look really stylish, too… and you’ll completely avoid capitalisation confusion, because everything will be caps!

New title using the first option: Ten reasons you should write daily

New title using the second option (except you’d make it look a lot nicer and less angry/shouty than it does here): TEN REASONS YOU SHOULD WRITE DAILY

Once you’ve decided on a method, stick it in your style guide so you don’t forget.


Missing hyphenation

This one’s a little bit more complicated than the others, and it’s also a bit pickier in terms of the grammar involved.

When you use two or more words as an adjective (describing word) before a noun, they generally should be hyphenated—and this is often overlooked in Pinterest images.

The most common one I see is ‘must-have’.

Original title: The must have guide to starting a blog

New title: The must-have guide to starting a blog

This rule prevents confusion and tells the reader that ‘must-have’ is describing ‘guide’.

You don’t hyphenate when the first word in the group of words is an adverb (an –ly word). That is, if the title was The highly useful guide to writing, you wouldn’t hyphenate ‘highly’ and ‘useful’, because the –ly is already enough to tell the reader that the two words go together.

If that sounds a little confusing but you’d like to learn more, check out my workbook, Blog in Bloom. In the workbook, I go through hyphenation and much more in a fun way that helps you to develop your content while you’re strengthening your writing and grammar skills.

So, those are my writing tips if you’re creating Pinterest images for your blog posts. I hope they help!

@@Four common writing mistakes on bloggers' Pinterest images (and how to avoid them).@@

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