Hey, guess what? You’ve made it to lesson eight, the final lesson for Unboring Your Writing. That’s amazing—well done! In this lesson we’ll talk about using questions in your writing.
So, first up, what are rhetorical questions?
That’s an example right there! Ok, that was low-hanging fruit.
Rhetorical questions encourage your reader to engage with your content, and they mix up your writing a bit. Just like how we talked about varying sentence length, inserting rhetorical questions into your writing changes things up and keeps your reader interested.
Even though, as readers, we know we aren’t actually being asked a question, I think that something clicks in our brains and we feel more included, more valued.
You may also consider using regular old questions in your writing, too—ones that actually request a response. You might request they respond to you (through a blog post comment or a reply email, for example), or you might just want them to respond to themselves.
For example, you might ask in a blog post, ‘Have you found these tips useful?’ That would encourage them to think about your tips, but also respond in the comments section.
On the other hand, in the very first lesson, on repetition, I asked, ‘What is in your word bank?’ I thought that would be more engaging than ‘Consider what is in your word bank’, and it doesn’t request a response in the same way that the other question does.
So, how to implement this technique in your writing? If you think that something you’ve written just isn’t engaging, try combing through it to find where you can insert a question. Where can you turn the writing back around to focus on the reader?
Exercise: Turn the phrases below into questions. Then, go through an old blog post and see if you can improve it by adding questions.
Consider how your writing affects your brand and business.
Improving your writing.
I hope you enjoyed this blog post.
Sad that this is the last lesson? Yeah, me too. But you can get your writing and grammar fix with my workbook, Blog in Bloom. I wrote it after studying twenty blog posts and info-products, then based the book on what those pieces did well (and not so well). It'll help you to keep developing your skills while also developing your existing content through actionable exercises. Find out more here.
PS: Want the Unboring Your Writing workbook? It's a printable and fillable PDF workbook with the same exercises as these lessons, plus answers. You can find it here.